Stylés Akira

Brand Architect | Cultural Innovator  | Thought Leader | Creative Visionary

akira@casaladonicce.com |

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              (Pronounced: /sty-less/ - /a-kee-ruh/)    |  Résumé (Click for PDF)    |  Biography (Click for Full Bio PDF)

Experience

Stylés Akira is a strategic branding and marketing expert with professional experience involving strategic client work on projects including Google, Samsung, Pepsi, Bacardi/Grey Goose, Darden, McKinsey, Coca-Cola, Walmart and General Motors. He is a veteran of the entertainment industry, having worked over a decade in New York City at firms including Sony Music, Bad Boy Entertainment, RnR FreelanceButch Lewis Productions/Def Jam Recordings, and MTV Networks. He has also served in leadership roles as a Site Director for New York City Public Schools Supplementary Education Services programs and as a Teaching Assistant at the University of Southern California.

 
 

Founder/Strategist (Jan 2012 - Present)

  • Brand Development & Marketing Strategy

  • Multimedia Production Suite

  • Market research, data tracking, data analysis, trend forecasting, media planning, integrated marketing, content marketing, digital marketing, account management

 

 
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Brand Strategist & Market Researcher  (May 2017 - Present)

  • Progressive Consumer Research

  • Exploratory Ideation of Cultural Phanomena & Trends

  • In-detpth Market Insights Analysis

  • Report composition, presentation & video production

 

 

Contract Consultant (Aug 2016 - Present)

  • Primary qualitative research: Ethnography, Man on the Street

  • In-depth market insights, analysis, & pop cultural ideation

  • Report composition, presentation & video production

  • Project work for Bacardi/Grey Goose, & McKinsey

 

 
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Cultural Streetscaper (Jun 2016 - Present)

  • Primary qualitative research: Ethnography, IDI's, Man on the Street

  • Insights analysis & pop cultural ideation

  • Composition of in-depth reports and presentations

  • Project work for Darden, Walmart, & Coke

 

 

Contract Consultant (Nov 2015 - Feb 2016)

  • Primary qualitative research: Content analysis of ethnographic studies

  • Brand ideation, strategic planning, and product innovation

  • Market research and analysis for presentation and web design

  • Contributed to account projects for Samsung, Google, Pepsi, & GM

 

 
 
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Research Fellow (Aug 2009 - May 2015)

  • Conducted, wrote & published research projects

  • Brand oriented quantitative/qualitative research & analysis

  • Innovation Lab/LACMA "Public Interactives" Project - ideation & strategy

  • Lectured class, developed modules, & advised student performance

 

 

SES Site Director - IS 349 (Brooklyn) (Aug 2007 - Mar 2008)

  • Directed after-school staff and managed program

  • Oversaw performance of middle school children

  • Coordinated recruitment events for children and staff

  • Screened and hired administrative and tutoring staff

  • Processed New York State regulated paperwork

 
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Director, A&R (Jun 2006 - Aug 2007)

  • Project management and promotional design/development

  • National touring logistics, management, and video documentation

  • Digital marketing, content marketing, brand activation, artist engagement

 

 

 

Administrative Assistant - President/COO, MTV NETWORKS (temp)            (Nov 2006 - Jan 2007)

  • General office support

  • Personal Assistant

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Executive Assistant - Vice President, A&R (Jun 2004 - May 2005)

  • Studio client management for high profile artists

  • Screened and reviewed material for submission

  • Assisted audio mixing/recording engineers

  • Personal Assistant

 

 

Video Marketing/Promotions Consultant (Mar 2004 - Apr 2005)

  • Client account acquisition and consulting

  • Crafted ad proposals, contracts, and budgets

  • National cable, network, & public access video promo

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Coordinator - Promotions/Marketing(Jul, 2002 - Apr 2003)
Consultant - Promotions/Marketing  (Nov 1999 - Jul 2002)

  • Formulated marketing strategies for national campaigns

  • Managed budgets for artist roster promo and advertising

  • POP product development & content marketing

  • National radio/video promotion, pr, and touring management

  • Grassroots and industry event planning and organization

  • Supervised interns and national field teams

 

Education

Stylés is a trained social scientist and critical theorist who received his PhD and M.A. in Communication from the University of Southern California, Annenberg School for Communication and Journalism in Los Angeles, where he refined his expertise in disciplines including strategic branding & marketing, advertising, mass media effects, semiotics, and behavioral economics. He also earned several fellowships and awards during his time at USC while publishing and presenting written work, and participating in multiple group-research projects. Prior to this he earned an M.A. in Liberal Studies with a concentration in Sociology from St. John’s University, New York City after first receiving his B.A. in Applied Psychology & Human Relations from Pace University, New York City.

B.A. Applied Psych 2003

B.A. Applied Psych 2003

M.A. Liberal Studies 2009

M.A. Liberal Studies 2009

M.A. Communication 2013

M.A. Communication 2013

PhD Communication 2015

PhD Communication 2015

 
  • Expertise in brand strategy, consumer culture, & design aesthetics

  • Core tenets of communication: meanings, processes, & effects

  • Advanced research methodologies, & analytic skills

  • Principles of social organization: networks, activity, & evolution

  • Fundamentals of human psychology: affects, cognitions, & behavior

NSF/EDGE-SBE Fellowship

NSF/EDGE-SBE Fellowship

USC Provost's Fellowship

USC Provost's Fellowship

USC Libraries Academy for Polymathic Study Fellowship

USC Libraries Academy for Polymathic Study Fellowship

USC Libraries Lewis Carroll Wonderland Awards

USC Libraries Lewis Carroll Wonderland Awards

 
  • High proficiency in professional, technical, & creative writing

  • Interdisciplinary critical thinking and problem solving skills

  • Strong leadership, organizational, and communication abilities

  • Facility with cooperative learning, performance, & productivity

  • Third space competencies for business strategies and solutions 

 

THEORY + PRAXIS

His dissertation work, titled Project Designer ID: Brands, T-shirts, & the Communication of Identity, is accompanied by a documentary film and explores the use of T-shirt design as a medium of mass communication in the signaling of identity and the perceived positioning of brand values. He is an award winning writer and artist who has developed several intellectual properties under his Casa La Doniccé umbrella, including an educational entertainment brand, a fashion label, and a recording label with a diverse catalog of musical compositions. 

 
Casa La Doniccé, LLC

Casa La Doniccé, LLC

 

Brand Strategy Firm

Imagination, Creativity, and Action based on Refined Composition, Studied Articulation, and Informed Innovation.                         


Educational Entertainment Brand

Multimedia creative content with complete product lines for a pint-sized collective of charismatic misfits. 

  • Animation, Print, Music, Games, Live Performance

  • Healthy lunch boxes with a social responsibility component

  • Clothing, Accessories, and Licensed Merchandise

The Mighty Mighty Snack Box Brigade

The Mighty Mighty Snack Box Brigade


Project Designer ID

Project Designer ID

 

A Study & Film by Stylés Akira

  • Dissertation, White Paper, and Marketing Briefs

  • Forthcoming Book for Popular Consumption

  • Documentary Film

  • Special Edition T-shirts


Clothing Line

An ode to the misguided ambitions of the forgotten adolescents of every era, finding refuge in the reckless abandonment of juvenile mischief and the delinquent antics of a heart spirited by the freedom to be young and wild amidst a world full of rules and boundaries. Youthful Offender celebrates those of all ages who resist the oppression of the status quo in the constant struggle for progressive change in the name of justice and equality.

Youthful Offender, LLC

Youthful Offender, LLC


Publications

 

Chapter 18

The Construction of Taste: Television and American Home Décor (Pages 331-350)

 

 

 

Portraits from the Gallery of the Royal Palace of Hearts 
(Pages 101 -122)

And

The Duchess of Wonderland 
(Pages 169-210) 


Skills

Creative Skills

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Graphic Design:

Advanced Level

Adobe Photoshop

Adobe Photoshop

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

 

Video Production:

Intermediate Level

(Writing, Directing, Editing)

Final Cut Pro

Final Cut Pro

Adobe Premiere

Adobe Premiere

Adobe After Effects

Adobe After Effects

 

Music Composition, Production, & Performance: 

Expert Level

Pro Tools

Pro Tools

Logic Pro Audio

Logic Pro Audio

Adobe Audition

Adobe Audition

 

Technical Skills

Coding & Programming:

Novice Level

 

Office Tools:

Advanced Level

 

 

Statistical Analysis:

Advanced Level

Java Script

Java Script

MS Word

MS Word

SPSS

SPSS

HTML5

HTML5

MS Excel

MS Excel

R 3.2

R 3.2

CSS3

CSS3

MS PowerPoint

MS PowerPoint

MySQL

MySQL

MS Project

MS Project


Language

Intermediate Level 

(Speak, Read, Write)

Brazilian Portuguese

Brazilian Portuguese

Spanish

Spanish

 
Speak

Speak

Read

Read

Wrtie

Wrtie

 

Stylés Akira

(Pronounced: /sty-less/ - /a-kee-ruh/)    |

akira@casaladonicce.com | 917.582.8659